The Art + Sacred Ritual of Slow Beauty

How to Cultivate More Calm

*Updated 5/8/2025. This week I’m playing catch-up from the trip I planned as a present to myself for my 50th birthday. Read about it here and here if you’re so inclined! Inspired by my trip and a recent trend report about “slow beauty,” I’m resharing one of our most-read Substacks about the radical act of slowing down and the importance of ritual in our modern lives. Enjoy, and please do let me know: What’s your favorite slow beauty ritual?

Trust me, my skin (and my psyche) weren’t always this calm. Whether you have perimenopause-induced anxiety, are part of the sandwich generation, or are burned out at work, being intentional about your rituals can help, truly.

It often seems that women who wear the most hats or get the most “done” are the ones who get the most kudos—even if they’re stressed out, anxious, unhappy, and sleep-deprived behind the scenes. I’ve been that woman, and it’s miserable. In a world where people get their news in 5-second sound bites, products promise results in just a few minutes, and women seldom take even an hour for themselves, slowing down takes a radical shift in your mindset and a conscious effort to incorporate gentleness into your day or week.

For me, this is finding time for a hike, meandering the farmer’s market, tasting flavorful food when cooking, reading a book, and most recently, cultivating a slow beauty ritual. 

What is “slow beauty”?

While slow beauty isn’t necessarily new to the beauty world, it’s a new-to-me concept that’s helped me fend off burnout and manage stress. It’s the art of nurturing myself, which I’ve learned—the hard way, unfortunately—can’t wait until tomorrow. 

So what does this look like in practice?  It's cleansing my skin carefully with a soft cloth to dissolve makeup instead of harshly scrubbing to get the task done as soon as possible. It’s letting my serum and moisturizer fully absorb instead of slapping them on in hasty layers. It’s smoothing on a nourishing facial oil, then carefully massaging my face and neck with my trusty gua sha. (Quick caveat: On days I feel sleep-deprived thanks to perimenopause, I give myself permission to cleanse and moisturize only — skincare shouldn’t feel like another burden.)

Tending to my skin as an act of kindness rather than to look younger or better or somehow more acceptable as a woman in midlife has been a hard-won shift. I didn’t grow up feeling beautiful in my skin, and frizzy hair and ongoing shyness didn’t help. Lots of years of reflection (and therapy, and self-help books) later, I love my skin (and my hair)—it’s not flawless, but it’s strong and resilient just like me. 

Strong Skin is Healthy Skin

Most of us understand the importance of strengthening our bodies as we age, and I believe the same to be true for our skin. Strong skin—skin with a strong barrier function—is better at holding onto hydration and repelling environmental stressors. (Your barrier is a watertight seal that protects skin by keeping vital substances like ceramides, cholesterol, and fatty acids in and irritants out.) Repairing barrier function doesn’t happen overnight, but just like finding the right strength training routine for your body, it’s worth taking the time to do.

• Less is more. Slow beauty isn’t watching every TikTok and becoming overwhelmed with how many products are supposedly necessary get glowing skin. Avoid over-stripping or irritating skin with products that contain harsh surfactants (cleansers), exfoliants, fragrances, essential oils, or alcohols. And consider limiting cleanser to evenings only, especially if you’re on the drier side.

• Consider your lifestyle. The most expensive moisturizer on the market can only do so much for your skin if you aren’t sleeping, staying hydrated, or are stressed to the brink of exhaustion. 

• Eat well. A nutrient-dense eating pattern rich in omega-3s, like the Mediterranean Diet, can help make skin strong and supple over time.

• Results take time. There’s a reason clinical trials for skincare products typically last 8-12 weeks—that’s usually how long it takes to see meaningful change in the skin. And, contrary to popular belief,  applying the products with a heavy hand does not make them work faster.  

• Be consistent. Keep in mind that when you constantly switch up your routine to find the perfect serum or moisturizer, you risk disrupting your skin’s barrier function and increasing your chances of a reaction. 

  

  Scared of oils? Don’t be. They’re a game-changer in perimenopause when skin tends to be drier. They’re also great for ensuring your face roller or gua sha has the perfect amount of slip.

Skincare is Self-care

So often, our beauty routines can feel like a chore. When creating products for Phosis, how women feel when they apply their skincare was just as important to me as the formulations. Both Calm, a restorative cream that soothes, hydrates, and strengthens the moisture barrier, and Luminous, an antioxidant-rich, microbiome-boosting facial oil, are designed to be applied while you slow down and extend the length of your exhale, which can help your sympathetic nervous system downshift from fight or flight. 

Slow beauty isn’t just about the skin on your face. For the body, I love dry brushing before I get into the shower to increase circulation and smooth rough patches. I typically reach for something inexpensive like this one so I don’t feel guilty about replacing it often. Post-shower, I tend to smooth on fractionated coconut oil—it’s lightweight, absorbs quickly, and won’t stain your sheets. (If you’re in perimenopause or menopause, skip anything with fragrances or essential oils as your skin is likely more sensitive.)  

How to Cultivate More Calm

If you’re anything like me, it’s tempting to reach for your phone first thing in the morning. Instead of doomscrolling, answering emails, or planning my day, I try to head to my yoga mat for about 30-45 minutes of movement and meditation. In the evenings, it’s all about winding down with a cup of tea and a good book or listening to my kids talk about their day. I’d love to know: How are you taking some time to nurture yourself this week?

Cheers to looking and feeling your best, 

Susan

Susan Campbell

Founder & CEO, Phosis

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